Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Video Creation
Interactive video elements being accessed on a tablet screen – 2024 guide to creating engaging, clickable video content

How to Make an Interactive Video 2024 Guide

Sam Horton
Sep 6, 2024
Video Commerce
Analytical graph displaying metrics related to bounce rates, illustrating strategies to reduce bounce rates on eCommerce sites using Firework’s insights.

How to Reduce Bounce Rate for an Ecommerce Site

Can Ozdoruk
Sep 6, 2024
Industry Insights
Man delivering a presentation on digital marketing strategies, highlighting top marketing approaches for eCommerce success using Firework’s platform.

Marketing Strategies for Ecommerce

Celeine Easdon-Smith
Sep 6, 2024
Video Content
A young guy does selfie in his new car. The concept of buying a new car.

Omnichannel Strategy for Automotive Sales 2024 Guide

Akash Cillanki
Sep 6, 2024
Video Commerce
Examples of shoppable videos appealing to Gen-Z, showcasing interactive and engaging content.

US Gen Z Shopping Habits & Retail Trends for 2024 Guide

Can Ozdoruk
Sep 6, 2024
Video Content
Camera recording a fashion influencer during a livestream event, showcasing behind-the-scenes of content creation

Video Marketing Guide

Celeine Easdon-Smith
Sep 6, 2024
Video Content
Beauty influencer demonstrating skincare or makeup products during a livestream, with a camera set up for recording

Video Marketing Guide for Beauty Industry 2024 Guide

Akash Cillanki
Sep 6, 2024
Video Creation
Editing product video on a tablet, demonstrating the process of creating engaging product content for eCommerce platforms

What is Product Video 2024 Guide

Ritesh Kewlani
Sep 6, 2024
Video Commerce
Digital handshake emerging from a laptop screen, symbolizing online business agreements and virtual collaboration

How to Increase Your Average Order Value

Sam Horton
Sep 5, 2024
Customer Experience
Display of various electronic components, illustrating strategies to increase average order value for electronics using Firework’s solutions.

How to Increase Your Average Order Value for Electronics Brands

Sam Horton
Sep 5, 2024
Video Commerce
Sales lady demonstrating and promoting cosmetics, illustrating effective marketing strategies for cosmetics brands in 2024 using Firework’s platform.

Marketing Strategies for Cosmetics Brands

Can Ozdoruk
Sep 5, 2024
Video Commerce
Camera recording a fashion marketing campaign, highlighting strategies to boost marketing efforts for fashion brands using Firework.

Marketing Strategies for Fashion Brands

Akash Cillanki
Sep 5, 2024
Customer Experience
Display of various makeup products, illustrating how eCommerce personalization can enhance sales using Firework’s strategies.

Ecommerce Personalization for Cosmetics Brands

Ritesh Kewlani
Sep 4, 2024
Video Creation
High-quality camera setup, representing the idea that stunning product videos can be created within a budget using Firework’s tips and tools.

How to Create High-Quality Product Videos on a Budget

Sam Horton
Sep 4, 2024
Customer Experience
Mini cart displayed on a laptop screen, illustrating strategies to reduce cart abandonment for beauty brands using Firework’s solutions.

How to Reduce Cart Abandonment for Beauty Brands

Sam Horton
Sep 4, 2024
Customer Experience
Four white bridal gowns displayed together, illustrating strategies for fashion brands to reduce cart abandonment using Firework’s insights.

How to Reduce Cart Abandonment for Fashion Brands

Celeine Easdon-Smith
Sep 4, 2024
Customer Experience
Woman experiencing a facial treatment, highlighting the importance of eCommerce personalization for boosting beauty brands using Firework’s approach.

Ecommerce Personalization for Beauty Brands

Can Ozdoruk
Sep 3, 2024
Customer Experience
Display of two mannequins showcasing fashion items, illustrating eCommerce personalization tips for fashion brands to enhance customer engagement and shopping experiences using Firework.

Ecommerce Personalization for Fashion Brands

Ritesh Kewlani
Sep 3, 2024
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Industry Insights
Livestream Shopping
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Shoppable Video
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Video Commerce
Video Content
Video Creation
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Industry Insights

How to Increase User Engagement With Video: Strategies & Best Practices

Milan Kovacevic
Feb 21, 2025
Video Creation

How to Use Video for Tourism Marketing

Natalia Petrova
Feb 21, 2025
Video Commerce

Video Bots vs Chatbots: Key Differences and Business Benefits

David Adebayo
Feb 21, 2025
Video Creation

15 Powerful Healthcare Video Marketing Tips for Maximum Impact

Milan Kovacevic
Feb 20, 2025
Industry Insights

TikTok Social Commerce: The Evolution of Online Shopping

Milan Kovacevic
Feb 7, 2025
Livestream Shopping

Top 7 Social Shopping Platforms: Revolutionizing Online Retail

Milan Kovacevic
Feb 7, 2025
Industry Insights
Photo illustration of a woman using a laptop within a Snowflake arrow icon, with the Cortex logo overlaying one corner

Gen AI in Action: Customers Use Cortex AI to Save Time and Personalize Customer Experiences

Arun Agarwal
Feb 5, 2025
Livestream Shopping

12 Best Social Selling Platforms to Boost Sales in 2025

Natalia Petrova
Jan 30, 2025
Video Creation

15 Influencer Marketing Campaign Examples: Inspiration to Drive Your Brand’s Success

Milan Kovacevic
Jan 30, 2025
Video Content

6 Benefits of Using Video on Landing Pages: Why Should You Consider Using Them?

Milan Kovacevic
Jan 30, 2025
Video Commerce

Captioning for E-Commerce Video: How It Helps in Accessibility and Boosting Engagement?

Natalia Petrova
Jan 30, 2025
Industry Insights

How to Make Videos for TikTok Shop: A Complete Guide to Success

Milan Kovacevic
Jan 30, 2025