Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Company News
Team The Man Company and team Firework receiving the Tech.Nxt Award at the Phygital Retail Convention, India The Man Company and Firework in action - case presentation

Announcement: Firework awarded ‘Tech.Nxt 2022 for the Best Martech Implementation’ at the Phygital Retail Convention, India

Can Ozdoruk
Sep 9, 2022
Company News
- NEED IMAGE -

The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Celeine Easdon-Smith
Aug 1, 2022
Livestream Shopping
Live shopping is the right format… it's just in the wrong place

Live Shopping Is The Right Format, It's Just In The Wrong Place

Ritesh Kewlani
Jul 7, 2022
Video Commerce
Explore the state of live commerce and live shopping statistics for 2023, highlighting the growth and impact of real-time shopping experiences in eCommerce.

The State of Live Commerce Trends & Live Shopping Stats 2023

Akash Cillanki
Jul 4, 2022
Customer Experience
Discover 11 effective ways to seamlessly blend your online and in-store experiences, enhancing customer engagement and satisfaction.

11 Ways to Blend Your Online & In-store Experience Today

Sam Horton
Jul 1, 2022
Omni Channel
Guide to boosting customer engagement through phygital experiences: featuring Adidas, Allbirds, Nike, Fluff, Chanel, and Alibaba’s innovative strategies

A Guide For Using Phygital Customer Experience To Boost Engagement

Ritesh Kewlani
Jun 28, 2022
Livestream Shopping
How to start livestreaming for your business – key things to note, featuring Bloomingdale’s livestream with Jimmy Choo

How to Start Livestreaming For Your Business: Things To Note

Can Ozdoruk
Jun 27, 2022
Livestream Shopping
Discover how Taobao Live revolutionized the Chinese eCommerce industry, driving digital growth and reshaping the future of online shopping/

How Taobao Livestreaming Transformed The Chinese eCommerce Industry

Sam Horton
Jun 17, 2022
Livestream Shopping
Retail Commerce 101: Boost conversions by integrating live shopping experiences into your strategy.

Retail eCommerce 101: Boost Conversions with Livestreaming

Celeine Easdon-Smith
Jun 8, 2022
Company News
Shoppable-video startup Firework raises $150 million in a funding round led by SoftBank, boosting its valuation to $750 million as it revolutionizes live-streamed shopping experiences.

Firework Raises $150 Million in Series B Funding Round led by Softbank

Akash Cillanki
May 24, 2022
Livestream Shopping
Taobao livestream showcasing the future of fashion 2030 by Purple Panchi

Livestream Fashion: Future of Fashion 2030

Can Ozdoruk
May 5, 2022
Shoppable Video
Scale your DTC brand experience with a digital panacea and discover the top 6 reasons to use shoppable videos in your DTC brand

Elevating DTC Brand Experience: The Power of Shoppable Videos

Celeine Easdon-Smith
Apr 1, 2022
Livestream Shopping
Discover the top 7 livestreaming eCommerce benefits that drive digital growth and enhance customer engagement.

Top 7 Livestreaming eCommerce Benefits For Digital Growth

Ritesh Kewlani
Apr 1, 2022
Industry Insights
Woman engaging in online live commerce, representing the growing influence of live shopping on traditional e-commerce methods

Top Live Shopping Statistics of 2023 For Business - Firework

Akash Cillanki
Mar 25, 2022
Customer Experience
Overview of effective Gen-Z customer engagement strategies, tailored to the preferences of younger consumers.

7 Customer Engagement Strategies with Brand Examples

Can Ozdoruk
Mar 22, 2022
Industry Insights
Visual breakdown of how live commerce helps brands leverage first-party data and the creation of third-party cookies.

How Video Commerce Helps Brands Leverage First-Party Data

Can Ozdoruk
Mar 7, 2022
Industry Insights
Overview graphic summarizing the evolution of social commerce, highlighting key trends and future predictions based on a Salesforce report.

What is Social Commerce? Past, Present and Future

Akash Cillanki
Mar 4, 2022
Video Commerce
In the Web3 era, brands are embracing the decentralized, open-web format of the future with Live Commerce powered immersive experiences.

Future of Web Commerce 3.0 on the Open Web

Can Ozdoruk
Feb 28, 2022
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Testing
Video Commerce
Video Content
Video Creation
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Livestream Shopping
Colorful assortment of fruits displayed during a live shopping event, illustrating the concept of beauty brands engaging customers with interactive and vibrant presentations.

Best Ways to Host Live Shopping Events for Beauty Brands - 2024 Guide

Can Ozdoruk
Aug 26, 2024
Livestream Shopping
Woman in a fashion studio preparing for a live shopping event, highlighting the interactive experience for fashion brands.

Best Ways to Host Live Shopping Events for Fashion Brands - 2024 Guide

Celeine Easdon-Smith
Aug 26, 2024
Video Commerce
Woman holding shopping bags, representing the use of social commerce strategies by influencers to drive engagement and sales through social media platforms.

Effective Social Commerce Strategies for Influencers

Akash Cillanki
Aug 26, 2024
Industry Insights
Display of beauty bottles, illustrating strategies for beauty brands to reduce bounce rates on their websites.

How To Reduce Bounce Rates For Online Beauty Brands - 2024 Guide

Ritesh Kewlani
Aug 26, 2024
Industry Insights
Display of headphones, highlighting strategies for electronic brands to reduce bounce rates on their websites through engaging product presentations.

How To Reduce Bounce Rates For Online Electronics Brands? 2024 Guide

Ritesh Kewlani
Aug 26, 2024
Industry Insights
Woman working on a laptop, representing strategies to reduce bounce rates for fashion brands through effective website engagement techniques.

How To Reduce Bounce Rates For Online Fashion Brands? 2024 Guide

Sam Horton
Aug 26, 2024
Video Commerce
Cameras for shooting an online shopping session

Video Commerce Strategies for Small Businesses

Celeine Easdon-Smith
Aug 26, 2024
Livestream Shopping
Man holding a shopping bag, illustrating the experience of participating in a successful live shopping event on Facebook, showcasing products and engaging with viewers.

How to Host a Successful Live Shopping Event on Facebook

Can Ozdoruk
Aug 23, 2024
Video Creation
Three individuals creating cooking content, illustrating product video production tips for small business owners.

Product Video Production Tips for Small Business Owners

Sam Horton
Aug 23, 2024
Livestream Shopping
Man actively participating in a live shopping event, showcasing effective strategies for marketing teams to engage customers and drive sales through interactive content.

Live Shopping Strategies for Marketing Teams

Akash Cillanki
Aug 22, 2024
Video Commerce
View of a gadget store in the mall, illustrating the benefits of video commerce for electronics stores in engaging customers and driving sales.

Understanding Video Commerce and Its Benefits for Electronics Stores

Can Ozdoruk
Aug 22, 2024
Livestream Shopping
Influencers browsing on Instagram, illustrating how live shopping can enhance engagement and interaction with their audience.

How to Use Live Shopping to Increase Engagement for Influencers

Celeine Easdon-Smith
Aug 21, 2024