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Industry Insights
Black Friday Countdown

How Smart Brands and Partnerships Win BFCM – and Keep Customers Coming Back

Charissa Zheng
Nov 12, 2024
Company News
Beauty Connect Technology Trailblazer Award Trophy

Firework Wins Technology Trailblazer Award at Beauty Connect LA 2024!

Celeine Easdon-Smith
Nov 4, 2024
Industry Insights
conversational-commerce-statistics -three people talking at a grocery store

12 Must-Know Conversational Commerce Statistics That Will Shape Your Strategy in 2024

Ritesh Kewlani
Oct 23, 2024
Industry Insights
landing-page-statistics-landing page sketch on a tablet

17+ Landing Page Statistics to Skyrocket Your Conversion Rates in 2024

Celeine Easdon-Smith
Oct 23, 2024
Industry Insights
mobile-commerce-statistics-mobile phone

25+ Must-Know Mobile Commerce Statistics to Drive Your Sales Strategy in 2024

Ritesh Kewlani
Oct 23, 2024
Industry Insights
32 Referral Marketing Statistics You Need to Know in 2024!

32 Referral Marketing Statistics You Need to Know in 2024!

Celeine Easdon-Smith
Oct 23, 2024
Industry Insights
inventory-management-statistics-ecommerce-company meeting

33+ Crucial Inventory Management Statistics for E-commerce Success in 2024

Ritesh Kewlani
Oct 23, 2024
Industry Insights
influencer-marketing-statistics-man fixing his gadget and ring light for video recording

38+ Influencer Marketing Statistics: The Game-Changer in 2024

Charissa Zheng
Oct 23, 2024
Industry Insights
social-commerce-statistics-3 small carts one with dollars inside

44+ Eye-Opening Social Commerce Statistics to Supercharge Your Sales Strategy in 2024

Sam Horton
Oct 23, 2024
Industry Insights
52 Must-Know Video Marketing Statistics to Skyrocket Your Strategy in 2024

52 Must-Know Video Marketing Statistics to Skyrocket Your Strategy in 2024

Celeine Easdon-Smith
Oct 23, 2024
Omni Channel
Conference room meeting

52+ Omnichannel Stats You Can’t Afford to Ignore in 2024 (Or Risk Losing Customers!)

Ritesh Kewlani
Oct 23, 2024
Industry Insights
customer-retention-statistics-2 customer ordering

56+ Must-Know Customer Retention Statistics to Keep Your Business Thriving in 2024

Akash Cillanki
Oct 23, 2024
Industry Insights
cart-abandonment-statistics-abandoned cart

69.57% of Online Shoppers Leave Without Purchasing: Shocking 50+ Cart Abandonment Statistics

Celeine Easdon-Smith
Oct 23, 2024
Industry Insights
conversion-rate-optimization-statistics-top view of 4 people working

75 Jaw-Dropping Conversion Rate (CRO) Statistics You Need in 2024

Can Ozdoruk
Oct 23, 2024
Industry Insights
marketing-automation-statistics- paper and mobile phone on the table

80 Must-Know Marketing Automation Statistics to Supercharge Your Campaigns in 2024

Akash Cillanki
Oct 23, 2024
Industry Insights
ecommerce-statistics-woman taking photo of a shoes

Ecommerce Statistics: 30 Shocking Stats You Need to Know in 2024 to Stay Ahead in Online Shopping

Can Ozdoruk
Oct 23, 2024
Industry Insights
marketing-roi-statistics_four people discussing

Marketing ROI Statistics: 30+ Stats to Boost Your Strategy in 2024

Can Ozdoruk
Oct 23, 2024
Video Creation
Photo of desk calendar sitting next to a houseplant

10 Proven Steps For Creating An Effective Video Content Calendar

Ritesh Kewlani
Oct 22, 2024
Company Culture
Company News
Customer Experience
Firework Product
Industry Insights
Livestream Shopping
Omni Channel
Partner News
Shoppable Video
Testing
Video Commerce
Video Content
Video Creation
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Company Culture
Team image

Startup Success: The 5 Key Elements to Being a Successful Startup Employee

Celeine Easdon-Smith
Jul 27, 2023
Livestream Shopping
Happy Asian young woman creating a live streaming video on social media to sell beautiful women’s clothing and lifestyle gadgets. The Asian female online merchant showcases her products during the stream, promoting clothing sales online. This also incorporates augmented reality shopping with garment visualization simulation technologies to enhance the shopping experience.

Revolutionize Your Physical Store with Digital Showrooms: Amplify Sales & Boost Customer Engagement

Can Ozdoruk
Jul 25, 2023
Shoppable Video
Natori shoppable video contentshoppable video placement

Unleashing the Power of Firework Shoppable Video Content

Akash Cillanki
Jul 20, 2023
Omni Channel
Young woman filming an influencer video of herself on her smartphone

How to Create a More Engaging Omnichannel Experience With Video

Akash Cillanki
Jul 18, 2023
Video Commerce
Attractive young, Asian woman smiling and looking at her phone with shopping bags nearby.

Leveraging Video Commerce for Deeper Consumer Connections in an Uncertain Economy

Ritesh Kewlani
Jul 13, 2023
Video Commerce
Shooting e-commerce video on Camera

9 Ways E-commerce Platforms Boost Sales with Video and Livestream Integration

Can Ozdoruk
Jun 28, 2023
Partner News
1+1=3: Firework and Revenue Roll Team Up to Reimagine the Customer Funnel

1+1=3: Firework and Revenue Roll Team Up to Reimagine the Customer Journey Funnel

Ritesh Kewlani
Jun 5, 2023
Firework Product
Unlock the Power of Personalized Engagement with Firework’s Interactive VideoTop skin concern for interactive videoconsumers expect an elevated digital experience

Unlock the Power of Personalized Engagement with Firework's Interactive Video

Sam Horton
May 24, 2023
Video Commerce
Beyond Yoga’s video content highlights real people wearing their products, Olaplex focuses on how-to guides.

Inform, Entertain, Convert: Your Video Content Strategy Should Do It All

Can Ozdoruk
May 23, 2023
Shoppable Video
Online shopping for luxury shoes

How Luxury Brands are Using Shoppable Video Platforms to Boost Sales

Celeine Easdon-Smith
May 12, 2023
Company News
Overview of a generative AI product designed for video commerce, showcasing its capabilities in creating engaging and personalized video content for eCommerce brands.​⬤

First-Ever Generative AI Product for Video Commerce Launched by Firework

Can Ozdoruk
May 3, 2023
Industry Insights
The Inevitability of a Video-Centric Commerce Landscape featured image is of a woman showing how a top would fit on.Drew Cashmore Quote

The Inevitability of a Video-Centric Commerce Landscape

Can Ozdoruk
May 1, 2023