Stolen Stores Increases Order Value by 10% With Shoppable Video
Stolen Stores, a rapidly growing fashion brand, was built around video from the ground up. Getting its start on social media and leveraging video at every opportunity, Stolen Stores capitalized on the discovery stage of the customer journey.
So when it came to standing up their ecommerce site, they realized there was an opportunity to bring that same level of engagement to their online store, where people have a higher intent to purchase. So they leveraged shoppable video and a growing slate of creators to build an on-site shopping experience that feels vibrant — and leads to
1. Putting shoppable video at the heart of the retail experience — where it can make the most impact
Stolen Stores deploys a full-court press approach for shoppable video, placing it at the center of the user experience across the entire site and leveraging different formats like carousels, story blocks, and floating video. Still, after working primarily with video in the discovery stage of the customer journey on social media, Stolen Stores leaned on the expertise at Firework to discover what types of content and formats work best along the shopper journey when a customer has an interest and intent to purchase. And the results have allowed Stolen Stores to create a shoppable experience that fundamentally reflects the soul of its brand.
"Video is everything," said Pakin T, part of Stolen Stores' management team. "You can see how a dress moves. You can see the community of creative people that we're working with. You can see the ideas being put into every video. It says a lot about a brand. If a picture says a thousand words, a video says a million.”
2. Building an organic network of Creators
The leaders of Stolen Stores recognized that their brand existed as part of a wider ecosystem, and breaking into that ecosystem by tapping into influencers was vitally important. Stolen Stores collaborates with content creators to create all of its short-form vertical videos featured on its website and gives them the freedom to showcase their apparel in their own voice and style.
"We don't want anything to feel forced," said Pakin. "Our vision is to create products that help people connect with their undiscovered originality. So we want our creators to create content that reflects how they truly feel about the product — we want them to discover something new about themselves because of our products."
3. Driving a 10% increase in average order value with shoppable video
Stolen Stores deployed shoppable video across the entirety of its website, leveraging a variety of formats to engage visitors and spur conversion with one-click purchasing. As a small company, Stolen Stores had limited technical resources, so the plug-and-play nature of Firework allowed the company to instantly stand up shoppable video, in strategic placements such as product pages. The results translated into real business impact: Stolen Stores saw a 10% increase in average order value after implementing Firework.
