11 Interactive Video Examples to Inspire Your Next Campaign

Interactive videos captivate audiences like no other format, offering a unique blend of storytelling and engagement. They harness the power of interactive video to transform digital shopping, enhancing customer engagement and experiences.

Explore 11 exceptional interactive video examples from leading brands, showcasing innovative ideas and practical uses to inspire your next impactful campaign.

What is an Interactive Video?

Interactive videos are the ones that allow viewers to engage directly with the content through clickable options, branching scenarios, or embedded tools.

They provide a personalized user experience, boosting engagement, retention, and conversion rates. By enabling interaction, they transform passive viewers into active participants, fostering deeper connections with the content.

To fully appreciate the potential, it's important to understand the different types of interactive video and explore inspiring interactive video examples.

11 Best Interactive Video Examples You Need to See

1. Netflix – Bandersnatch

What It Does: A groundbreaking choose-your-own-adventure film where viewers make decisions that shape the storyline. Each choice leads to a different outcome, offering a personalized viewing experience.

Impact: Demonstrated the potential of interactive storytelling in mainstream entertainment. Viewers praised the complexity and replay value, which drove significant engagement and sparked debates about its various endings. It also set a benchmark for interactive content in the streaming industry. Such interactive experiences highlight the significant role of video in purchase journey, influencing viewer decisions much like brands aim to guide consumer choices.

2. BMW – X1 Launch Video

What It Does: Interactive hotspots embedded within the video let viewers explore car features such as safety systems, interior design, and engine performance. The video also included a configurator to personalize the car’s specifications.

Impact: Allowed potential buyers to immerse themselves in a virtual showroom experience. This interactive campaign increased customer interaction time and helped convert casual browsers into serious leads.

3. Sephora – Virtual Try-On Experience

What It Does: An augmented reality-based interactive video platform that lets users test different makeup products in real time. It guides users through a virtual application process, showcasing shades, finishes, and product combinations.

Impact: Revolutionized online shopping for beauty products. It significantly reduced uncertainty in online purchases, leading to higher sales and lower return rates. The feature also increased dwell time on Sephora’s website. Sephora's innovative approach exemplifies how on-demand shopping videos can enhance the customer experience, allowing consumers to interact with products before purchasing.

4. Deloitte – Will You Fit Into Deloitte?

What It Does: A recruitment-focused interactive video that simulates workplace scenarios. Users navigate through decision-making tasks to assess their compatibility with Deloitte’s corporate culture and values.

Impact: Attracted top talent by gamifying the recruitment process. It reduced the need for initial screening interviews while providing candidates with an engaging way to learn about the company. This approach reflects effective customer engagement strategies by engaging potential employees in an interactive and meaningful way.

5. Nike – React Shoe Campaign

What It Does: A gamified interactive video where users test their reflexes and speed to understand the features of the Nike React shoe. Users participate in a virtual running game while learning about the shoe’s lightweight and cushioning benefits.

Impact: Made product education fun and memorable. The campaign increased brand engagement and created buzz on social media, boosting both online and in-store sales.

6. Tasty – Interactive Recipe Videos

What It Does: Users can select ingredients and follow tailored step-by-step cooking instructions. The videos allow viewers to skip steps or revisit sections, providing flexibility in their cooking journey.

Impact: Enhanced viewer retention and encouraged users to experiment with new recipes. By integrating product links, Tasty also drove sales for cookware and featured ingredients, creating a seamless content-commerce ecosystem.

7. Airbnb – 360° Virtual Tours

What It Does: Interactive 360-degree videos allow potential guests to explore properties by navigating through rooms, examining details, and even checking views from windows.

Impact: Set a new standard for transparency in the travel industry. These immersive tours boosted booking rates and reduced guest inquiries as users gained confidence in their accommodation choices before making reservations. Companies looking to create similar immersive experiences might consider learning how to start livestreaming business to showcase their offerings in real time.

8. Maybelline – Pick Your Look Campaign

What It Does: Viewers could choose from various makeup looks based on occasions, styles, or trends. Tutorials guided them step-by-step, with links to purchase featured products directly from the video.

Impact: Bridged the gap between content and e-commerce. The campaign’s interactive nature not only increased sales but also reinforced Maybelline’s position as an innovative leader in the beauty industry. This successful integration underscores the rising trend where shoppable video future of customer engagement in retail.

9. Honda – The Other Side

What It Does: A dual-story interactive video showcasing the Civic’s versatility. By pressing a key, viewers could switch between a calm family drive and an action-packed car chase, highlighting the model’s dual nature.

Impact: Garnered widespread acclaim for its creativity. The campaign’s shareability and novelty drove significant traffic to Honda’s website, boosting interest in the Civic.

10. Domino’s – Pizza Builder Tool

What It Does: An interactive video where users can customize their pizza by selecting crust types, toppings, and sauces. The tool provides a live preview, allowing customers to see their creations come to life.

Impact: Improved user satisfaction and reduced order errors. The tool’s engaging format increased online orders and encouraged users to try new customizations, enhancing Domino’s reputation for innovation. Domino's success aligns with current live shopping statistics, which show a growing consumer interest in interactive and personalized online shopping experiences.

11. BuzzFeed – Interactive Quizzes

What It Does: Embedded quizzes within videos adapt based on user responses. The videos include fun, relatable content, and branching paths, offering a highly personalized experience.

Impact: Became a viral sensation, with users sharing their results across social media platforms. The quizzes significantly boosted BuzzFeed’s audience engagement and drove higher ad revenue from increased site traffic.

Top Features to Look for in Interactive Video Platforms

Customizable Templates

Look for platforms offering a variety of pre-designed templates tailored to different industries, such as retail, education, healthcare, and entertainment. These templates should be easy to modify, allowing you to incorporate your brand elements like logos, colors, and fonts.

Analytics Integration

Robust analytics tools are essential for tracking engagement metrics, including watch time, click-through rates, drop-off points, and user actions.

Drag-and-Drop Editing

An intuitive drag-and-drop editor simplifies the video creation process, allowing you to add interactive elements like CTAs, quizzes, or forms without needing technical expertise.

Branching Storylines

Platforms should allow the creation of multi-path narratives, where viewers can choose how the story unfolds. This feature is especially useful for training videos, product demonstrations, and storytelling campaigns.

Multilingual Support

Platforms should support the creation of videos in multiple languages to cater to global audiences. Features like subtitle customization, audio dubbing, or the ability to switch languages within the video ensure accessibility for diverse viewers.

The Future of Interactive Video

Interactive video is poised for significant evolution, driven by emerging technologies that will reshape the e-commerce landscape.

Artificial intelligence is leading this transformation, with over 60% of marketers planning to implement AI in their video content. AI-powered personalization will enable more sophisticated product recommendations and customized viewing experiences, responding to the 80% of consumers who prefer personalized content.

Augmented and virtual reality technologies are set to revolutionize product visualization, with the AR/VR market in video marketing projected to exceed $109 billion by 2026. These technologies will enable virtual try-ons, immersive product demonstrations, and interactive showroom experiences.

As 5G networks become more prevalent, video-led sales engagement models could capture 10-15% of the global e-commerce market, representing a potential trillion-dollar opportunity for businesses that embrace these innovations.

Final Words

Interactive video examples offer an innovative way to connect with audiences, blending storytelling with functionality. By exploring these 11 standout examples from top brands, marketers can draw actionable inspiration to create impactful campaigns. Embracing this engaging format can drive real results, from boosting engagement to increasing conversions and brand loyalty.

Utilizing interactive videos can significantly boost engagement with video, leading to higher conversion rates and enhanced brand loyalty. Moreover, staying ahead of livestream shopping trends can further unlock growth opportunities for retail businesses utilizing interactive videos.

Integrating Firework's solutions can help your brand thrive in the online marketplace by connecting more deeply with consumers and staying ahead of digital marketing trends.

FAQs

What is an example of an interactive video?

An example of an interactive video is Netflix's Black Mirror: Bandersnatch, where viewers make choices that shape the storyline.

What makes a video interactive?

A video is interactive when it allows viewers to engage directly through clickable elements, branching paths, or real-time decision-making.

What is interactive video format?

The interactive video format integrates clickable hotspots, quizzes, or branching narratives within the video to enhance engagement.

What is a video interaction?

A video interaction refers to any viewer action, like clicking buttons, answering questions, or navigating story paths within the video.